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The premier guide to digital marketing that works, and a solid framework for success

The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the manufacture's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: offset with the customer and piece of work backwards. A entrada is just effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a 3-footstep process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.

The development of digital marketing isn't actually about the brands; it'due south about consumers exercising more than control over their choices. This volume demonstrates how using this single realization as a starting point helps y'all build and implement more effective campaigns.

• Go within the customer's head with deep consumer inquiry
• Constantly meliorate your campaigns based on feedback and interactions
• Integrate digital activities across channels, including traditional marketing
• Build campaigns based on customer selection and control

Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to call up, you find out what they already retrieve and go from in that location. Instead of front-loading resources, y'all continually adjust your approach based on real interactions with existent customers every day. Digital marketing operates within its own image, andThe Art of Digital Marketing opens the door for your next campaign.

Publisher ‏ : ‎ Wiley; 1st edition (Apr eighteen, 2016)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 400 pages
ISBN-10 ‏ : ‎ 1119265703
ISBN-xiii ‏ : ‎ 978-1119265702
Detail Weight ‏ : ‎ ane.87 pounds
Dimensions ‏ : ‎ 7.4 10 1.5 x 10.two inches

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